capital rationing. suppose you have the following investment opportunities, but only $90,000 available for investment. which projects should you take?

There are three main distribution intensity levels: intensive, selective, and exclusive. Intensive distribution means that a product is widely available and can be found in many retail outlets. Selective distribution means that the product is only sold through a limited number of outlets, and those outlets are carefully chosen. Exclusive distribution means that the product is only available in a very limited number of outlets, often in upscale, specialized stores.

For luxury watches, the best distribution intensity level would be exclusive distribution. This is because luxury watches are a high-end product, and consumers who purchase them expect exclusivity and a sense of prestige. By limiting the distribution to a small number of high-end stores, the luxury watch brand can create an image of exclusivity and rarity, which can be very attractive to consumers.

Another benefit of exclusive distribution is that it allows the luxury watch brand to maintain control over how its product is presented and sold. By carefully selecting the stores that sell their watches, luxury watch brands can ensure that their products are presented in a way that is consistent with their brand image and values. This can help to reinforce the brand's reputation for quality and exclusivity.

In conclusion, for luxury watches that are preferred by consumers, the best distribution intensity level to use is exclusive distribution. By limiting the availability of the product and carefully selecting the outlets where it is sold, luxury watch brands can create an image of exclusivity and prestige that is very attractive to consumers.

To know more about distribution  visit:-

https://brainly.com/question/32179055

#SPJ11

Banker acceptances (BA) is a time draft payable to a seller of goods with payment guaranteed by a bank. Option d.

In this arrangement, the buyer's bank assures payment to the seller, which helps reduce the risk of non-payment for the seller. Banker acceptances are commonly used in international trade to facilitate transactions between parties in different countries, as they provide a secure and reliable form of payment. This financial instrument enables both buyers and sellers to engage in trade with confidence, as the bank acts as a guarantor for the transaction. Overall, the banker acceptance is an important financial instrument that helps to facilitate trade and ensure payment for goods sold. Answer option d.

More on Banker acceptances: https://brainly.com/question/28188608

#SPJ11

A business would use a broad product mix to promote one-stop shopping. Option b is correct.

A business would use a broad product mix to offer a wide range of products to their customers, promoting one-stop shopping and convenience. This can also help increase customer loyalty and sales as customers are more likely to find what they need in one place.

However, it is important for the business to ensure that the products in the mix are still related and relevant to their target market. Broadening the product mix may also increase legal liabilities as the business is now dealing with a wider range of products and potential risks. Thus, option b is correct.

To learn more about one-stop shopping, visit: https://brainly.com/question/11745500

#SPJ11

The correct answer is 13 units of safety stock.

To calculate safety stock, we need to use the formula:

Safety stock = Z-score x standard deviation of demand during lead time

For a 95% service level, the Z-score is 1.645. The standard deviation of demand during lead time is the standard deviation of daily demand multiplied by the square root of lead time. So, the standard deviation of demand during lead time is 5 x [tex]\sqrt{7}[/tex] = 17.68.

Therefore, safety stock = 1.645 x 17.68 = 29.05. Rounding this up to the nearest whole number, we get 13 units of safety stock.

In conclusion, to achieve a 95% service level with daily demand normally distributed with a mean of 15 and standard deviation of 5, and a constant lead time of 7 days, we need to hold 13 units of safety stock. Safety stock provides a buffer to ensure that we have enough inventory on hand to meet customer demand even when it varies from our expectations or when there are delays in lead time.

Learn more about safety stock here;

https://brainly.com/question/30631101

#SPJ11

The arrangement that would qualify as job rotation is B) support staff being trained in front-office functions through periods of alternating work arrangements.

Job rotation is a technique used by organizations to develop employees by rotating them through a series of jobs, departments or functions. The purpose is to broaden the employees' skills and knowledge base and provide them with a more comprehensive understanding of the organization's operations.

In the given options, only option B describes the rotation of employees through different functions, which helps in cross-training and expanding their skill set. Option A describes a team making decisions and problem-solving, Option C describes quality control, Option D describes hiring a multi-tasking employee, and Option E describes an employee attending a meeting while on vacation. None of these options involve rotating employees through different functions.

To know more about arrangement refer here

https://brainly.com/question/30435320#

#SPJ11

Developing a global brand can provide numerous advantages such as greater recognition, increased customer loyalty, and a competitive edge.

However, there are also challenges, including differing cultural meanings and variations in language interpretation. The marketing mix comprises the four P's: product, price, place, and promotion. The product refers to the item or service being sold, the price is the cost to the customer,

the place is the distribution channels, and promotion is the advertising and promotional activities. A strong global brand can be a powerful tool when incorporated into a well-planned marketing mix.

To know more about global brand visit:

https://brainly.com/question/2353210

#SPJ4

True. A currency swap is a financial instrument that involves the exchange of interest and principal payments in different currencies. It is often used by companies or investors to manage foreign exchange risk or to obtain financing in a foreign currency.

A spot against forward currency swap is a common type of currency swap where two parties agree to exchange currencies at a future date and at a predetermined exchange rate. The spot component of the swap involves the immediate exchange of currencies at the current spot rate, while the forward component involves the exchange of currencies at a predetermined future date. This type of currency swap allows parties to obtain access to foreign currencies at a known exchange rate in the future, which can help them mitigate risk and manage cash flows. It is widely used by multinational corporations, financial institutions, and governments.

In summary, a spot against forward currency swap is a common type of currency swap that allows parties to exchange currencies at a future date and at a predetermined exchange rate. It is a useful tool for managing foreign exchange risk and obtaining financing in foreign currencies.

Learn more about cash flows here:

https://brainly.com/question/27994727

#SPJ11

Creating a value proposition is a way of positioning your product in the marketplace.  So, the correct option is C.

A value proposition is a statement that explains why a customer should choose your product over a competitor's product. It outlines the benefits and unique qualities of your product, and how it solves a customer's problem or meets their needs better than other options in the market.

This positioning helps attract and retain customers, and can lead to long-term sales growth that aligns with the firm's overall goals. While creating a value proposition may impact pricing decisions, the focus is on creating differentiation and value in the eyes of the customer, rather than simply setting prices. Therefore, the correct answer to the given question is option C.

To know more about value proposition refer here:

https://brainly.com/question/31881316#

#SPJ11

The amount of amortization expense for the first two years is $18,000 for each year.

Annual Amortization Expense = (Cost - Residual Value) / Useful Life

Using the formula, we can calculate the annual amortization expense:

Annual Amortization Expense = ($100,000 - $10,000) / 5 = $18,000

For the first two years, the amortization expense will be the same since it is a straight-line method. Therefore, the amount of amortization expense for the first two years would be:

2021: $18,000

2022: $18,000

Amortization is a financial concept that refers to the gradual repayment of a debt or loan over a specific period of time. It involves breaking down the total amount owed into regular installment payments, which typically include both principal (the original loan amount) and interest (the cost of borrowing). These installments are spread out over the agreed-upon loan term until the debt is fully paid off.

The purpose of amortization is to make the loan more manageable for borrowers by spreading the repayment over time. Each payment made contributes towards reducing the outstanding balance and also covers the interest accrued during that period. As the loan progresses, the portion of the payment allocated towards principal gradually increases while the interest portion decreases.

To know more about Amortization refer to-

brainly.com/question/29643279

#SPJ4

The government can make owning a business easier or more profitable by doing all of the following except:asking individual investors to take additional risks.Therefore correct answer is D.

The government can certainly play a role in making owning a business easier or more profitable. This can be accomplished through a variety of measures, including reducing regulations, offering low-interest loans, and providing favorable tax treatment. However, there is one option listed that is not a way for the government to make owning a business easier or more profitable: asking individual investors to take additional risks.Asking individual investors to take on additional risks is not a responsibility or role of the government when it comes to owning a business. Rather, this is a decision that is made by individual investors themselves, based on their own risk tolerance and investment objectives. The government can certainly create an environment that is conducive to investment and entrepreneurship, but it is not responsible for encouraging or forcing individual investors to take on additional risks.Reducing regulations is one way that the government can make owning a business easier. By removing unnecessary or burdensome regulations, businesses can operate more efficiently and with less bureaucratic overhead. This can reduce costs and increase profitability, making it easier for businesses to grow and expand.Offering low-interest loans is another way that the government can support business ownership. By providing financing at a low cost, businesses can access the capital they need to start up or expand. This can help to spur economic growth and create jobs, which in turn benefits the broader community.

To know more about government visit:

brainly.com/question/28734844

#SPJ11

Canada's approximate GDP per person in 2017 was around $42,493.02.

To calculate Canada's approximate GDP per person in 2017, we need to divide the country's total GDP by its population. So, using the figures provided in the question, we get:

GDP per person = Total GDP / Population
GDP per person = $1.57 trillion / 36.96 million

Doing the math, we get:

GDP per person = $42,493.02

Therefore, Canada's approximate GDP per person in 2017 was around $42,493.02. This means that, on average, each person in Canada contributed this much to the country's total GDP in 2017.

Know more about GDP here:

https://brainly.com/question/1383956

#SPJ11

Proactive and Reactive aggregate planning strategies are best associated with  Demand and Capacity options. The correct answer is option e.

Aggregate planning is a process that helps organizations determine the optimal production levels and resources required to meet anticipated demand over a specific period. Proactive and Reactive strategies refer to different approaches used in aggregate planning to handle variations in demand and capacity.

Proactive strategy: This approach involves taking preemptive actions based on forecasts and expectations of future demand. Proactive strategies aim to align production capacity with anticipated demand by adjusting workforce, inventory levels, and production schedules in advance. It involves proactive decision-making to ensure that the organization is prepared to meet the projected demand.

Reactive strategy: This approach involves responding to variations in demand and capacity after they occur. Reactive strategies focus on managing unexpected changes in demand or capacity by making short-term adjustments. This can involve overtime or undertime scheduling, subcontracting, inventory adjustments, or other measures to address fluctuations in demand.

By considering these strategies, organizations can effectively balance their resources and capacities with fluctuating demand, ensuring efficient production and customer satisfaction.

The correct answer is option e.

To know more about Aggregate planning refer to-

https://brainly.com/question/31136003

#SPJ11

The term slack refers to time length that a job or activity may be postponed without having an influence on the timeline for an entire project.

Slack acts as a safety net in case there are any unanticipated project delays or problems. The business may lessen the risk of project delays by identifying tasks with significant slack so they can devote more resources or attention to them. Resource allocation is also made possible via Slack. Resources can be temporarily transferred to other crucial jobs or used for other tasks if a specific activity has extra slack, maximizing resource utilisation without affecting the project deadline.

It gives project schedule management flexibility. It enables modifications and alterations to be made without affecting project deadlines to job sequencing, resource allocation, or scope. Better adaptation to shifting conditions and stakeholder requirements is made possible by this flexibility. Indicators of performance, such as Slack, may be used to gauge how successfully a project is moving along. If an activity uses up all of its slack or more, it indicates possible delays and has to be attended to right away. Slack monitoring assists in locating bottlenecks, resource limitations, or actions that require correction.

Read more about Slack on:

https://brainly.com/question/31390453

#SPJ4

Democratic reform progressives believed that government corruption could be solved by making elected officials more accountable to the voting public. The correct option is making elected officials more accountable to the voting public.

This meant advocating for the direct election of senators and introducing measures like the initiative, referendum, and recall to allow citizens to directly participate in the democratic process. They also emphasized the need for transparency in government operations and greater regulation of campaign finance to prevent wealthy interests from wielding undue influence.

In addition, progressives pointed out corruption and inefficiencies in city governments, pushing for greater decentralization and dividing local governments into departments to improve management and accountability. They also sought to extend the principles of business efficiency to the government, using scientific management techniques to increase productivity and eliminate waste. Overall, democratic reform progressives believed that empowering citizens and increasing government accountability was the key to solving corruption and improving the functioning of democratic institutions. The correct option is making elected officials more accountable to the voting public.

For more about Democratic:

https://brainly.com/question/14320124

#SPJ11

The country's unemployment rate is 8.4%, rounded to the nearest tenth.

To find the unemployment rate, we need to divide the number of unemployed workers by the total labor force and multiply by 100 to get a percentage.

In this case, we can subtract the number of employed workers (145.0 million) from the total labor force (158.3 million) to find the number of unemployed workers, which is 13.3 million.

Next, we can divide the number of unemployed workers by the total labor force and multiply by 100 to get the unemployment rate.

13.3 million / 158.3 million = 0.084 or 8.4%

Therefore, the country's unemployment rate is 8.4%, rounded to the nearest tenth.

To know more about unemployment rate  refer here:

https://brainly.com/question/29400060

#SPJ11

A contingent gain can sometimes be disclosed in a footnote. Therefore, the answer is True.

111) A) $0.60 (Net income minus preferred stock dividends, divided by common shares outstanding: ($175 million - $25 million) / 250 million = $0.60 per share).
ABC should record the equipment at its historical cost, which includes both the purchase price and the shipping cost. Therefore, the answer is B) $7,400.

Cash received from customers can be calculated by adding the increase in accounts receivable to sales and subtracting the decrease in accounts receivable: $100 million + ($9 million - $6 million) = $103 million. Therefore, the answer is D) $103 million.
Earnings per share (EPS) is useful in both comparing earnings performance across companies and in comparing earnings performance for the same company over time.

For more about contingent gain:

https://brainly.com/question/1520314

#SPJ11

The real change % to your salary after accounting for inflation and the raise is 2.93%.

First, we need to calculate the new salary after the 5.0% raise. This can be done by multiplying the current salary by 1.05, which gives us a new salary of $73,500.

Next, we need to adjust for inflation using the formula:

Real Salary = Nominal Salary / (1 + Inflation Rate)

Plugging in the numbers, we get:

Real Salary = $73,500 / (1 + 0.02) = $72,059.41

Therefore, the real change % to your salary is calculated as:

Real Change % = (Real Salary - Nominal Salary) / Nominal Salary x 100

Plugging in the numbers, we get:

Real Change % = ($72,059.41 - $70,000) / $70,000 x 100 = 2.93%

So, the real change % to your salary after accounting for inflation and the raise is 2.93%.

Learn more about Inflation Rate: https://brainly.com/question/31635911

#SPJ11

he option that is NOT an assumption of the economic order quantity (EOQ) model is B. Quantity discounts are not possible.

The EOQ model is a widely used inventory management technique that helps determine the optimal order quantity for minimizing total inventory costs. The model makes several assumptions to simplify the analysis and provide practical insights.

The assumptions of the EOQ model are as follows:

A. Production and use can occur simultaneously: This assumption implies that there is no delay between the production and consumption of inventory items.

B. Quantity discounts are not possible: This assumption implies that there are no price breaks or discounts available for ordering larger quantities of items. However, this assumption is not accurate in real-world scenarios as quantity discounts are commonly offered by suppliers.

C. Demand is known, constant, and independent: The model assumes that the demand for the item is constant over time and is independent of other factors.

D. Lead time is known and consistent: This assumption assumes that the time taken for an order to be delivered or replenished is known and remains consistent.

E. The only variable costs are setup cost and holding (or carrying) cost: The EOQ model considers two primary types of costs—setup costs incurred each time an order is placed and holding costs associated with storing inventory. It assumes that these are the only variable costs relevant to the analysis.

Therefore, the correct answer is B. Quantity discounts are not possible.

To learn more about economic

https://brainly.com/question/17996535

#SPJ11

(Option A) The owner assumes the investment risk with a fixed annuity contract.

A fixed annuity is a contract between an individual and an insurance company. The individual, also known as the owner, invests a lump sum of money with the insurer, and in return, the insurer agrees to pay the owner a guaranteed fixed income stream for a specific period or for the owner's lifetime.

In a fixed annuity contract, the insurer assumes the investment risk. The insurer invests the owner's funds in various investments and guarantees a fixed rate of return. However, in a fixed annuity contract, the owner assumes the investment risk. This means that if the insurer's investments do not perform well, the owner's income stream may be affected.

The owner assumes the risk of inflation and interest rate changes, which can have an impact on the real value of the income stream. Additionally, if the owner withdraws funds before a certain age or before the end of the contract term, they may be subject to penalties and surrender charges. Therefore, it is important for individuals to carefully consider their financial goals and risk tolerance before investing in a fixed annuity.

Learn more about fixed annuity here:

https://brainly.com/question/30389851

#SPJ11

In a fixed annuity contract, the investment risk is assumed by the insurer as they guarantee a specific rate of return. The owner, annuitant, or beneficiary simply receives the payments as per the contract. The owner assumes the investment risk with a fixed annuity contract.

In a fixed annuity contract, the investment risk is assumed by the insurer. The owner assumes the investment risk with a fixed annuity contract. This is because the insurer guarantees a specific rate of return on the investment. The owner, annuitant, or beneficiary is not responsible for any losses associated with the performance of the investment. They simply receive the regular, fixed payments as outlined in the annuity contract.

https://brainly.com/question/32285970

#SPJ12

Three statements are true regarding potential impairment of intangible assets with indefinite lives, from the given statements.

A qualitative assessment must be undertaken at least annually.

This type of asset should be tested for impairment whenever events or changes in circumstances indicate that it is more likely than not that the asset is impaired.

If book value exceeds fair value, an impairment loss is recognized for the difference.

Recovery of impairment losses is permitted for this type of asset.

Intangible assets with indefinite lives, such as trademarks or brand names, are subject to impairment testing to ensure their carrying value is not overstated. A qualitative assessment is required at least annually to determine if it is necessary to perform a quantitative impairment test. This assessment considers factors such as adverse legal, regulatory, or economic conditions that may indicate impairment.

If events or changes in circumstances indicate that the asset may be impaired, a quantitative impairment test is performed. If the book value of the asset exceeds its fair value, an impairment loss is recognized for the difference, reducing the carrying amount of the asset on the balance sheet.

Recovery of impairment losses is permitted if subsequent events indicate that the asset's fair value has increased. In such cases, the previously recognized impairment loss may be reversed, but only to the extent that the asset's carrying value does not exceed its recoverable amount.

Learn more about trademarks here:

https://brainly.com/question/14578580

#SPJ11

Currency exchange risk is a hidden cost to basing production in a foreign location.

This refers to the possibility of fluctuations in the exchange rate between the local currency and the home currency of the company.

If the local currency of the foreign location weakens against the home currency, it can lead to higher costs for the company as it will have to pay more to convert its earnings back to its home currency.

On the other hand, if the local currency strengthens, it may result in lower profits for the company.

This risk can be mitigated through financial hedging techniques, but it still remains an important consideration for companies looking to base production in a foreign location.

To know more Currency exchange risk visit:

https://brainly.com/question/29890765

#SPJ11

Health systems nationwide are trying to cut costs because of various factors, including rising healthcare costs, an ageing population, and changes in healthcare policy.

Healthcare costs in the United States have been rising steadily for decades, driven by factors such as advances in medical technology, an ageing population, and increasing chronic disease rates. In response to these trends, health systems nationwide are trying to cut costs and improve efficiency while maintaining or improving the quality of care. This has led to a greater focus on value-based care, which aims to provide the best possible care outcomes at the lowest possible cost.

One way that health systems are cutting costs is by shifting towards new models of care delivery, such as telemedicine, home health, and outpatient care. These models are often less expensive than traditional hospital-based care and can be more convenient and accessible for patients. Additionally, health systems are investing in technology and data analytics to improve efficiency and reduce waste. This can involve using electronic health records (EHRs) to streamline patient care, implementing supply chain management systems to reduce costs, and using data analytics to identify areas where care can be improved.

Learn more about the chronic disease here:

https://brainly.com/question/30368140

#SPJ11

AssetView is an enterprise software that provides complete visibility and control over IT assets, security risks, and compliance across an organization.

1. Asset inventory management: This feature enables users to track and manage all IT assets across the organization. It provides detailed information about the hardware and software assets, including their location, ownership, and utilization. It also enables users to manage software licenses, hardware warranties, and maintenance contracts, ensuring compliance and reducing costs.
2. Security risk assessment: This feature helps users identify and assess security risks associated with IT assets, such as software vulnerabilities, unauthorized access, and data breaches. It provides automated scans, assessments, and remediation recommendations, enabling users to proactively mitigate security risks and prevent cyber attacks.
3. Compliance management: This feature enables users to manage regulatory compliance requirements, such as PCI, HIPAA, and SOX, by providing automated scans, reports, and remediation workflows. It ensures that the organization complies with the regulatory requirements and avoids costly penalties and reputational damage.
In conclusion, including these three features in your presentation will help new employees understand the capabilities of the AssetView application and its significance in managing IT assets, security risks, and compliance.

To know more about enterprise visit:

https://brainly.com/question/28272182

#SPJ11

A contingent liability is a potential obligation that may or may not be incurred, depending on the occurrence or non-occurrence of a future event.

For it to be reported as a liability on the balance sheet, it must meet certain criteria. Firstly, it must be a present obligation, arising from past events.

Secondly, it is probable that an outflow of resources will be required to settle the obligation. Thirdly, the amount of the obligation can be estimated reliably.

If these criteria are met, then the contingent liability should be recognized as a liability on the balance sheet, with an appropriate provision made for the amount of the expected outflow.

Failure to recognize a contingent liability that meets these criteria can lead to a material misstatement in the financial statements.

To know more about Liability visit:

https://brainly.com/question/30805836

#SPJ11

The correct option is E. . Firms can create a competitive advantage when their human resources from all of the above.

Firms can create a competitive advantage when their human resources possess the following characteristics:

- Valuable: The employees have skills, knowledge, and abilities that are valuable to the organization and contribute to its success.
- Rare: The employees possess unique qualities or characteristics that are not common in the industry, giving the firm a distinct advantage over competitors.
- Inimitable: The firm's human resources are difficult to imitate or replicate by competitors, giving the firm a sustained competitive advantage.
- Organized: The employees are organized and aligned with the firm's strategic goals, allowing them to work together effectively to achieve the firm's objectives.

When all of these characteristics are present, the firm's human resources can become a source of sustained competitive advantage that is difficult for competitors to replicate.

What is  human resources?

Human resources (HR) is a department within an organization that is responsible for managing and developing the organization's human capital. The primary role of HR is to support the organization in achieving its goals by recruiting, developing, and retaining talented employees.

Overall, the role of HR is critical to the success of an organization. By managing and developing the organization's human capital, HR plays a key role in creating a positive and productive work environment, attracting and retaining talented employees, and supporting the organization in achieving its goals.

To learn more about human resources visit- https://brainly.com/question/26447528

#SPJ11

A producer who sells an individual life insurance policy in Maryland MUST deliver to the policyowner a copy of the insurance policy.

This is to ensure transparency, proper understanding of policy terms and conditions, and maintain a professional relationship between the producer and the policyowner. The policy document will typically contain essential information such as the insured's name, policy number, coverage details, premium amount, beneficiary designation, and the insurance company's contact information.

Delivering the policy to the policyowner enables them to review its contents, clarify any doubts, and make informed decisions regarding their insurance needs. Additionally, this practice complies with Maryland's insurance regulations and promotes trust in the insurance industry.

To know more about insurance policy refer here:

https://brainly.com/question/29973740#

#SPJ11

Suggesting that readers have made poor choices in the past can inadvertently insult your audience, reducing the effectiveness of your persuasive message. Option D is correct.

Suggesting that readers have made poor choices in the past can be seen as a negative approach to persuasion. It may come across as insulting and can be perceived as an attack on the reader's intelligence or decision-making skills. This can lead to resistance and a defensive attitude, making it harder for the reader to accept the message being conveyed.

In addition, using negative messaging can create a sense of fear or anxiety, which may not be the best approach for certain persuasive messages. For example, in healthcare messages, using negative messaging can cause patients to feel anxious and avoid seeking necessary medical treatment.

Rather than focusing on past mistakes, a more effective approach may be to highlight the benefits of the proposed action and appeal to the reader's aspirations and goals. By framing the message in a positive light, it can be more appealing and motivating to the reader, ultimately increasing the chances of successful persuasion.

Thus, option D is correct.

To learn more about a persuasive message, visit: https://brainly.com/question/23319345

#SPJ11

The recognized gain for Firm J in case 1) is $14,750; 2) is $0; 3) is $7,250 and 4) is $0.

When selling to an unrelated party, the recognized gain is calculated by subtracting the tax basis ($45,250) from the selling price ($60,000): $60,000 - $45,250 = $14,750.

When selling to a related party, the transaction is subject to special rules to prevent tax manipulation, and the recognized gain or loss is usually zero. Therefore, the recognized gain is $0.

When selling to an unrelated party at a lower selling price, a recognized loss is incurred. The recognized loss is calculated by subtracting the selling price ($38,000) from the tax basis ($45,250): $38,000 - $45,250 = -$7,250, which is a loss.

Similarly, when selling to a related party, the recognized gain or loss is typically zero. Thus, the recognized loss is $0.

The recognition of gain or loss is determined by the selling price, tax basis, and the relationship between the parties involved in the transaction.

Learn more about selling price here:

https://brainly.com/question/27796445

#SPJ11

The rise of online streaming has significantly impacted advertising rates in the media industry.

Online streaming services offer targeted advertising options to advertisers, allowing them to reach specific demographics more efficiently than traditional broadcast television. This means that advertising rates for online streaming services are generally higher than those for traditional television networks, as advertisers are willing to pay a premium for the increased targeting capabilities.

Additionally, the shift towards online streaming has caused a decline in traditional broadcast television viewership, resulting in a decrease in advertising rates for traditional television networks. As online streaming continues to grow in popularity, it is likely that advertising rates for these platforms will continue to increase, while rates for traditional television networks will continue to decline.

To know more about online streaming  refer here:

https://brainly.com/question/31258334

#SPJ11