FILL IN THE BLANK. Public relations is most effective when it is a ______________ function, meaning it is part of an organization's overall leadership and decision-making process, helping to guide how the organization operates in its environment, rather than merely following the instruction of others.

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Public relations is most effective when it is a strategic function, meaning it is part of an organization's overall leadership and decision-making process, helping to guide how the organization operates in its environment, rather than merely following the instruction of others.

By being strategic, public relations can help an organization proactively address potential issues and effectively communicate with its stakeholders. This can help build trust and credibility, which are crucial for an organization's success.

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