Market segmentation is the process of grouping potential customers into groups with comparable demands that will react similarly to a marketing initiative.
Explain about the Market segmentation?
Market segmentation separates a market into subsets based on demographics, desires, goals, similar interests, and other psychographic or behavioral factors used to better understand the target audience. By studying your market segments, you may apply this targeting to your efforts in sales, marketing, and product development.
Market segmentation is a marketing tactic that involves identifying particular client groups in order to provide them with particular products or product lines in a way that appeals to their tastes.
Market segmentation aims to assist organizations in comprehending the many customer segments that make up their market. Marketers may successfully target the segments that are most useful to their organization by combining people with similar traits and features.
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the decision-making technique that involves graphically displaying alternatives considered in a decision and the outcomes expected as a result is termed a .
The decision-making technique that involves graphically displaying alternatives considered in a decision and the outcomes expected as a result is termed as decision tree.
What is decision tree and the decision involving graphically displaying alternatives is termed as what?Decision tree is a significant tool used for classification and categorization for various kind of tasks and include regression tasks also.A decision tree for if or else conditions would be better for the understanding values and further processing.Decision tree is significant and plays a pivotal role for the data analysis and algorithms are also used in decision tree and ID3 is one of the algorithm used in decision tree.Here the decision tree is depicted as the technique involving graphically displaying alternatives considering in a decision and the outcomes expected as a result .The decision tree is named so because the data, decisions in decision tree is represented like a tree model or like the structure of tree.Hence decision tree is the decision making technique that involves graphically displaying alternatives considered in a decision and the outcomes expected as a result .To know more about decision visit:
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brown inc. sells one product at a selling price of $30 per unit. variable expenses are $12 per unit and fixed expenses are $41,400. brown's break-even point is:
Smith Company sells a single product at a unit price of $30. Fixed expenses are $41,400 and variable expenses are $12 per unit. The break-even point for Smith is 2,300 units.
What is selling price ?The selling price is the amount paid by a buyer for a product or service. It varies according to how much the buyer is willing to pay, how much the seller is ready to accept, and how competitive the price is in comparison to other companies in the need. SELLING PRICE is defined in the Britannica Dictionary. [singular]: the actual selling price of something. They asked $200,000 for the house, but it ultimately sold for $175,000. Thus, the selling price per unit formula divides sales by the number of units or quantity sold to determine the price per unit from the income statement.
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which of the following accurately describes the relationship between social service programs and the business cycle? social service programs act completely independently of the business cycle. social service programs can help with recessions but do not slow inflation. social service programs can help with inflation but do not alleviate recessions. social service programs tend to intensify recessions and inflationary periods. social service programs help alleviate cyclical unemployment and inflation.
Answer:
E) Social service programs help alleviate cyclical unemployment and inflation.
Answer: social service programs help alleviate cyclical unemployment and inflation.
Explanation: During a business cycle, the economy goes through periods of expansion and contraction. These fluctuations can lead to changes in unemployment rates and inflation levels. Social service programs, or public assistance, such as unemployment benefits, universal healthcare, and welfare programs, are designed to provide support and assistance to those in need who may qualify for these services, especially in times of economic hardships.
During recessions, social service programs can help alleviate cyclical unemployment by providing financial assistance to those who have lost their jobs. This helps individuals meet their basic needs and reduces the negative impact of unemployment on the economy. Additionally, social service programs can help with inflation by providing support to low-income individuals, which can stimulate consumer spending and mitigate the effects of rising prices, especially on basic essentials like food and clothing.
In the ________ activity of scm, organizations coordinate the receipt of customer orders, develop a network of warehouses, select carriers to transport their products to their customers, and create an invoicing system to receive payments.
In the logistics activity of scm, organizations coordinate the receipt of customer orders, develop a network of warehouses, select carriers to transport their products to their customers, and create an invoicing system to receive payments.
In a broader sense, the term "logistics" refers to the act of organizing and transporting resources, such as people, goods, inventories, and equipment, from one location to storage at the intended location like a warehouse. A warehouse is a type of commercial building used extensively in the manufacturing and distribution sectors to store both finished items and raw materials as part of the supply chain. The transportation of supplies and equipment to troops in the field is referred to as logistics in the military.
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you would like to contribute to a savings account over the next three years in order to accumulate enough money to take a trip to europe. assume an interest rate of 4%, compounded quarterly. how much will accumulate in three years by depositing $500 at the end of each of the next 12 quarters?
The amount after three years will be equal to $7513.
Compound Interest is the interest which is charged on an entity by any institution in which the amount received after one year becomes the principal amount for next year. We know that
Future amount = quarterly contribution x annuity factor
Now, the quarterly contribution is equal to $500, the total quarterly contributions is 3 x 4 = 12 periods, the interest rate is 4% compounded quarterly and the annuity factor is 4%, 12 periods = 15.026
Now, Future value = quarterly contribution x annuity factor
Future value = $500×15.026
Future value = $7513 which is the required amount.
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the use of accounting information as a tool to communicate without providing any influence that would sway a decision in a particular direction that would favor a particular interest group is known as
Neutrality refers to the use of accounting information as a medium for communication without giving any influence that would push a decision in a specific manner that would favour a particular interest group.
Accounting:
Accounting is the measurement, processing, and exchange of financial and non-financial information regarding economic entities such as enterprises and corporations. Accounting, also known as the "language of business," measures and communicates the outcomes of an organization's economic operations to a wide range of stakeholders, including investors, creditors, managers, and regulators. Accountants are those who practise accounting. The terms "accounting" and "financial reporting" are sometimes used interchangeably.
Neutrality is another aspect of faithful portrayal. This is when accounting information can be used to communicate without offering any influence that could bias a decision in a specific manner that would benefit a specific interest group.
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A focus group was formed to provide opinions for a target market.what type of data is being collected from the focus group ?
The type of data that is being collected from the focus group is a: primary data.
The types of data.Generally speaking, there are two (2) main types of data and these include:
Primary dataSecondary dataWhat is a primary data?A primary data simply refers to a type of data or information which typically comprises only raw information that are first-hand and original in nature. This ultimately implies that, a primary data describes a personal experience, opinion, or witness of an event (occurrence).
In conclusion, some example of primary data sources include the following;
SurveysObservationsExperimentsQuestionnairesInterviewsFocus groupsRead more on primary data here: brainly.com/question/26711803
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if jakob knows the marginal cost of the first sports jersey is $21, the marginal cost of the second sports jersey is $40, and the marginal cost of the third jersey is $17, what is the total variable cost of producing three jerseys?
The Total variable cost of the jersey will be $78
21+ 40 + 17 = $78$78 The total of marginal costs over all units produced is the variable cost. Therefore, by simply putting the marginal costs together, the variable cost of manufacturing three jerseys can be determined. 21 + 40 + 17 = $78The additional costs spent by manufacturing more units of an item or service are known as marginal costs. By dividing the overall change in the cost of manufacturing additional items by the change in the quantity of goods produced, it is determined.
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Which text style makes the text look slanted?
A.
Bold
B.
Capitalization
C.
Footer
D.
Italic
Answer:
italic
Explanation:
because you can just tell it does lol
Answer:
Explanation:
Comment
Italic is the name given to fonts that are on about a 15 degree slant with the vertical. It looks like this when it is printed out.
nancy works for northrop grumman corporation. she is assigned to a group of employees who work on solving quality issues the company is facing. nancy participates in a(n)
Based on the fact that Nancy is assigned to a group of employees who have to solve the quality issues being faced by the company, Nancy is participating in a Quality circle.
What is a Quality circle?A Quality circle in a company refers to a department that is formed to solve any issues that the company has with the quality of the goods or service that it is providing to its customers. The people in this department are often drawn from different department so as to create a diverse pool that can come up with different solutions to whatever quality issues the company is facing.
Some of the solutions that a Quality circle might come up with include sourcing better materials or giving employees better training. Nancy is in a team that is in charge of solving any quality problems the Northrop Grumman Corporation has so she must be in a Quality circle.
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during the year, wright company sells 520 remote-control airplanes for $120 each. the company has the following inventory purchase transactions for the year. date transactionnumber of unitsunit costtotal cost jan. 1 beginning inventory40 $62 $2,480 may 5 purchase300 65 19,500 nov. 3 purchase250 70 17,500 590 $39,480 calculate ending inventory and cost of goods sold for the year, assuming the company uses fifo.
A business has choices when it comes to how to value its inventory. With a periodic inventory system, where the cost of goods sold and ending inventory are determined at the end of the period, the weighted-average approach is applied. Using this method, an average cost per unit is calculated and allocated to both sold and unsold inventories.
Average Weighted Cost per Unit
This is how the weighted-average cost per unit is determined:
Total cost of inventory / Total units in inventory equals weighted-average cost per unit.
Weighted-average cost per unit equals $38,610 divided by 530 units for a unit price of $72.8491.
Cost per unit on a weighted average is $72.8491.
Average Weighted Cost of Goods Sold
The following formula is used to determine weighted-average cost of goods sold:
Cost of products sold = Weighted-average cost per unit * Number of units sold
Cost of goods sold equals $72.8491 per unit times 500 sales, which comes to $36,424.55.
The weighted-average technique results in a cost of goods sold of $36,424.55.
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g define the process of accommodation in the mechanism of focusing by the eye. what factors lead to age-related changes in accommodation and what is the visual result of these changes?
The accommodative ability changes greatly because of age-related changes in the eye, including a decrease in the elasticity of the lens and the degeneration of the Zonular fibers and the ciliary muscles surrounding the lens.
The process of accommodation, or focusing on near objects, happened by a concerted action of the ciliary muscle on the zonule fibers which hold the lens in place. The ciliary muscle can be described as a ring of smooth muscle that, upon contraction, relaxes the tension on the zonular fibers and allows the lens to become more spherical.
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g identify which offering process is typically used for municipal debt securities? group of answer choices a. brokered b. competitive c. direct listing d. negotiated
The negotiated municipal bonds typically used for municipal debt securities. In place of competitive bidding, a negotiated sale occurs when the issuer and a small number of bidders negotiate the conditions of a transaction.
What is negotiated bonds ?A negotiated sale is a method of offering municipal bonds or other similar financial instruments in the fixed-income market where the issuing entity and a chosen underwriter negotiate the terms of the issue rather than having multiple underwriting groups competitively bid on the issue to determine its terms.
The interest rate, call features, and issue purchase price are some of the key issues that an issuer needs to discuss in a negotiated sale. This method of selling a new issuance of securities is often referred to as a negotiated underwriting.
In a negotiated sale, the financing for the issuance will be handled by the underwriter, who will be chosen by the issuing organisation prior to the sale date. As the underwriter collaborates with the business to market the offering, lower quality concerns typically gain the most from this type of underwriting strategy.
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Charles names several programs and philosophies that are integral to the past success of rosalie’s restaurants. All of these factors go into forming the market orientation of rosalie’s. What doesn’t fall in the concept of market orientation?.
Marketing mix doesn't fall in the concept of market orientation.
What is market orientation?Market orientation is the process of identifying consumer needs and desires in order to define new products that will be created. Well-known businesses like Amazon and Coca-Cola use market orientation concepts to improve or expand their products and services.
For instance, a vehicle manufacturer that adheres to market orientation will research consumer demands and desires before creating models that are meant to mimic the trends of other manufacturers.
Thus, it is marketing mix.
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jason needed help with his construction job and called on his cousin jeff to assist. jason told jeff that window trim needed to be cut and installed and detailed how to turn on the saw, how to make adjustments to it, how to use it to make the cuts, and how to turn it off. which method of informing is jason using?
Method of informing is jason using the verbal method of informing.
What is Method ?
The scientific method is an empirical way of collecting knowledge that has characterised scientific advancement since at since the seventeenth century It entails thorough observation and applying severe scepticism to what is seen, given that cognitive preconceptions can alter how the observation is interpreted. It entails developing hypotheses based on such observations through induction; testing hypotheses by experimental and measuring system statistical testing of inferences made from the hypotheses; and refining (or eliminating) hypotheses based on experimental findings. These are scientific method principles, as opposed to a set of processes that must be followed by all scientific endeavours.
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paltrowski company issued 1 million shares of no-par common stock with a stated value of $2. the issue price was $54 per share. which journal entry is prepared?
The journal entry that is prepared is debit Cash $50 million, credit Common Stock $2 million, and credit Paid in Capital in Excess of Stated Value Common $48 million.
What is the balance sheet?The balance sheet contains the stockholder's equity. It is said to be the sum of the company's remaining assets after all obligations have been paid. Common share and retained earnings balances are included in shareholder equity.
Debit Cash = $54 million,
Credit Common Stock = $2 million,
Credit Paid-in Capital in Excess of Stated Value (Common) = $52 million.
So, the journal entry will be
Debit Cash $50 million, credit Common Stock $2 million, and credit Paid in Capital Exceeding Par Common $48 million.
The issue price divided by the number of shares equals market value. Market value is equal to $50 divided by one million, which equals $50 million.
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The complete question is:
"Paltrowski Company issued 1 million shares of no par common stock with a stated value of $2 per share. The issue price was $50 per share.
Which journal entry is prepared?
A. debit Cash $50 million, credit Common Stock $2 million and credit Paid in Capital in Excess of Par Common $48 million
B. debit Cash $50 million, credit Common Stock $2 million and credit Paid in Capital in Excess of Stated Value Common $48 million
C. debit Cash $50 million and credit Common Stock $50 million
D. debit Cash $50 million and credit Retained Earnings $50 million"
companies use their external databases for purposes of direct marketing and to strengthen relationships with customers, which is referred to as customer relationship marketing (crm). true false
It is TRUE that companies use their external databases for purposes of direct marketing and to strengthen relationships with customers.
What is customer relationship marketing ?
Customer loyalty and client relationships are the foundation of the customer relationship marketing (CRM) strategy. Companies using this marketing tactic build enduring relationships with customers and increase laser-focused brand recognition by using customer data and feedback.
What is the importance of customer relationship marketing?
Relationship marketing aids in long-term client retention, which leads to consumer loyalty as opposed to one-time or infrequent buyers. The capacity of relationship marketing to maintain close contact with clients is crucial.
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the price of a bottle of pepsi is $4.00, the price of a hotdog $8.00, and the price of an order of nachos is $12.00. what is the relative price of a nachos in terms of bottles of pepsi?
The relative price of nachos in terms of bottles of Pepsi is calculated to be 3 if the price of a bottle of Pepsi is $4.00 and the price of an order of nachos is $12.00.
The relative price of a product can be described as the quantity of some other product that can be exchanged for a specified quantity of the given product.
Relative price is expressed as the ratio between the prices of two goods or services.
As the price of an order of nachos is $12 and the price of a bottle of Pepsi is $4; therefore the relative price of nachos in terms of bottles of Pepsi can be calculated as follows;
relative price = 12 / 4
relative price = 3
Therefore, the relative price of nachos will be 3 in terms of bottles of Pepsi.
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1. helen, age 17, wanted to buy a motorcycle. the dealer sold it to helen on credit after she showed the dealer a fake id that falsely stated she was 22 years old. a. a few days later, the dealer later learned that helen was only 17 years old. he contacted helen and told her there is no valid contract and she must return the motorcycle. can the dealer disaffirm the contract? why or why not? b. alternatively, a few days after purchasing the motorcycle, helen damaged it and returned it to the dealer stating that she disaffirm the contract because she was a minor. can helen disaffirm the contract? can she be held liable for the damages? why or why not? 2. elani intends to sell her jet ski for $2,500. when she learns chin is interested in buying a used jet ski, she sends him an e-mail offering to sell the jet ski to him. while typing the email, however, elani mistakenly keys in the price of $1,500. chin immediately sends elani an email reply accepting her offer. is elani bound by the contract? why or why not? 3. phil sung buys a violin from bev lee for $250. although the violin is very old, neither party believes that it is valuable. later, however, an antiques dealer informs the parties that the violin is rare and worth thousands of dollars. can sung rescind the contract? why or why not?
Helen misrepresented her age by using a fake ID or making up her age to appear as 22. Helen deceived the dealer. Option A: Because Helen misrepresented her age, she may be held accountable.
Elena made a unilateral error and is required by the contract to sell Chin her jet ski for $1,500 even though she had planned to sell it for $2,500. She thinks the defense attorneys misrepresented the circumstances. To misinterpret is to convey misleading information about something or someone, frequently to gain an advantage.
Any individual the Division determines to be potentially liable under federal clean-up law or to have contributed is referred to as a potentially liable person.
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you are the manager of a firm that sells its product in a competitive marekt at a price of $48. your fims cost function is your firms maximum profits are:
A competitive firm achieves equilibrium in a market that is competitive when the fixed market price equals the firm. The firm's maximum profits are $228.
60 + 2Q² is the total price. The derivative of the cost function with respect to the output is the marginal cost. Below is a calculation of the marginal cost.
MC = ΔTC / ΔQ = 4Q
When the marginal cost of production is equal to the price of $48 by the rival firm. The firm's production is computed in the table below.
MC = P
4Q = 48
Q = 12
The profit represents the discrepancy between the competitive firm costs and revenues. As calculated below, the profit.
π = TR - TC
π = PQ - 60 - 2Q²
π = 48 × 12 - 60 - 2 ×12²
π = 228
Hence, the profit is $228. Thus, the correct option is (B).
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Question:
You are the manager of a firm that sells its product in a competitive market at a price of $48. Your firm's cost function is C = 60 + 2Q2. Your firm's maximum profits are: a)192 b)228 c)348 d)576
The push model is also called ________ which means the production process begins with a ________ that is simply an educated guess as to anticipated customer demand.
The push model is also called make to stock which means the production process begins with a forecast that is simply an educated guess as to anticipated customer demand.
What exactly is customer demand?
Consumer demand is defined as the willingness and ability of consumers to purchase a variety of goods and services in a fixed length of time or at a specific point in time. Effective demand is not simply a desire to buy something; it must be preceded by ability to pay. To put it simply, purchasing power is required to turn desire into effective demand. Purchasing power is determined by specific customer revenue (or disposable savings) in relation to the current price level. Consumer sovereign power is the fundamental principle of free market theory, with private consumption acting as the dominant market force. If there were no demand, there would be no sales, revenue, or profit.
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the marginal rate of substitution (mrs) is multiple choice question. the value of the slope of the budget constraint. the value of the slope of the indifference curve. the absolute value of the slope of the indifference curve. the absolute value of the slope of the budget constraint.
The Marginal Rate of Substitution or MRS is the slope of the indifference curve.
Indifference curve is a graph plotted in order to determine the same amount of satisfaction received by the consumers from different varieties of products. This property of deriving same satisfaction from different varieties of products is known as Indifferent. Every point on the indifference curve shows indifference among different products. Marginal rate of substitution is defined as the amount of a good that a consumer sacrifices or substitutes for other good in order to derive the same amount of satisfaction. The slope of indifference curve gives the Marginal Rate of Substitution. Marginal Substitution rate is a tool that can be used to determine the behavior of a consumer towards different varieties of products.
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true or false: in most cases, it is less expensive to borrow money using your certificate of deposit as collateral for a loan than if you use your used car.
Most of the time, borrowing money using your certificate of deposit as security for a loan is less expensive than doing so with your used car. Hence, the statement is true.
What is a collateral ?A valuable asset that a borrower promises as collateral for a loan is known as collateral in the financial industry.
An unsecured loan has a higher interest rate than one that is secured by collateral. If there is a default, the lender has the right to sell the collateral to make up the difference.
A loan that is backed by a collateral will probably have a interest rate that is much lower in comparison to a loan that is not backed by a collateral. A lien is a legal right or claim made by a lender against assets held by a borrower in order to pay off a debt. The borrower of a loan will have a high incentive to pay back the loan on time due to the risking of their home or other assets that are used as collateral.
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what document describes the portion of work to be purchased in enough detail so potential suppliers can decide if they feel they are capable of and interested in providing it?
A contract describes the portion of work to be purchased in enough detail so potential suppliers can decide if they feel they are capable of and interested in providing it.
A contract is a legally enforceable agreement that establishes, defines, and controls the mutual rights and obligations between parties. Contracts typically include the transfer of goods, services, money, or promises to transfer at a future date.In its simplest definition, it is a legally enforceable promise. A promise can be to do something or not to do somethingConcluding a contract usually requires the mutual consent of two or more people, one making the offer and the other accepting.A binding agreement between two or more persons or partiesA document describing the terms of a contractA contract is an agreement between two parties that creates an obligation to perform (or not perform) certain obligations.Thus, it is a document that describes the portion of work related to business in detail.
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in the long run: a inputs are less expensive to employ than in the short run. b the firm has time to change the level of all inputs. c inputs are neither variable nor fixed. d all inputs are more expensive. e at least one input is free.
The company has time to adjust the level of all inputs in the long run. The correct response is therefore that the company has time to modify the level of all inputs.
What is the meaning long run?The long run is a time frame during which all aspects of production and cost are flexible. Companies can alter all costs over the long term, but they can only have a short-term impact on prices by altering output levels.
The long run is defined in macroeconomics as the time frame over which the general price level, contractual pay rates, and expectations fully reflect the state of the economy at the time. On the other hand, these elements could not fully adapt in the short term. Additionally, long-run models could differ from short-run equilibrium, when supply and demand are more adaptable to changes in price.
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allegheny company ended year 1 with balances in accounts receivable and allowance for doubtful accounts of $48,000 and $1,950, respectively. during year 2, allegheny wrote off $3,300 of uncollectible accounts. using the percent of receivables method, allegheny estimates that the ending allowance for doubtful accounts balance should be $3,400. what amount will allegheny report as uncollectible accounts expense on its year 2 income statement?
The uncollectible accounts expense on its year 2 income statement is $4,750.
= Ending balance + write off balance - opening balance
= $3,400 + $3,300 - $1,950
= $4,750
When a customer misses a payment, a charge for uncollectible accounts is recorded in the books. When it is known for certain that a customer won't pay, this expense may be recognized. In order to match an expense to a corresponding sale within the same reporting period, even while the specifics of the default are unknown, a more conservative way is to charge an anticipated amount to expense when a sale is made. Bad debt expense is another name for uncollectible accounts expense.
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a brand manager for yeti reusable water bottle would like to assess the overall quality of a data collection effort. the brand manager for yeti should consider the: group of answer choices response rate. all answers are correct. completion rate. eligibility rate. collection rate.
A brand manager for yeti reusable water bottle would like to assess the overall quality of a data collection effort. the brand manager for yeti should consider the: response rate and completion rate.
The number of respondents divided by the total sample size is referred to as the response rate in survey research, also known as the completion rate or return rate. It is typically stated as a percentage. The number of people that replied to an offer is referred to using the phrase in direct marketing as well.
In comparison to the total number of persons you contacted, the response rate shows how many people responded to the survey. The survey completion rate, which displays the percentage of respondents that completed the survey, is comparable to the response rate and equally significant.
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if the process is in control but not capable, what would you do? a redesign the process so that it can achieve the desired output. b use an alternative process that can achieve the desired output c retain the current process but attempt to eliminate unacceptable output using 100% inspection d see whether specs could be relaxed without adversely affecting customer satisfaction. e all of the above
If the process is in control but not capable, I would redesign the process so that it can achieve the desired output.
The answer is option A.
After strategies are set and plans are made, management’s primary project is to take steps to make certain that those plans are finished, or, if conditions warrant, that the plans are changed. this is the essential management feature of control.
And in view that management includes directing the sports of others, a chief part of the control function is ensuring other humans do what has to be completed.
The management literature is full of recommendations on the way to acquire better manipulation.
This advice normally includes an outline of a few sorts of dimensions and feedback processes.
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elsa company had january 1 inventory of $300,000 when it adopted dollar-value lifo. december 31 inventory at year-end prices was $379,500, and the price index was 110. what is elsa's ending inventory presented on the balance sheet for the current year using dollar-value lifo?
$349,500 is else's ending inventory presented on the balance sheet for the current year using dollar-value LIFO.
Inventory (American English) or stock (British English) refers to the products and materials that a business holds for the final word goal of resale, production, or utilization. Inventory management is a discipline primarily concerning specifying the form and placement of stocked goods. it's needed at totally different locations inside a facility or within several locations of an offer network to precede the regular and planned course of production and stock of materials.
The conception of inventory, stock, or work in process (or add progress) has been extended from producing systems to service businesses [1][2][3] and comes by generalizing the definition to be "all work within the method of production - all work that's or has occurred before the completion of production".
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for a risk averse person, a. the utility function exhibits the property of constant marginal utility of wealth. b. the utility function exhibits the property of increasing marginal utility of wealth. c. the pleasure of winning $1,000 on a bet exceeds the pain of losing $1,000 on a bet. d. the pain of losing $1,000 on a bet exceeds the pleasure of winning $1,000 on a bet.
For a risk averse person, the pain of losing $1,000 on a bet exceeds the pleasure of winning $1,000 on a bet.
What is risk adverse person?A risk-averse investor stays away from risks. He/she steers clear of risky investments and favors those that guarantee a return. Such investors like index funds, debentures, and government bonds.
If a person would rather accept a guaranteed payout (certainty equivalent) of less than $50 (for instance, $40) than take the risk and perhaps receive nothing, they are said to be risk adverse (or risk avoiding). If they aren't bothered by the risk or a specific $50 payment, they are risk neutral.
A person who invests their money in a bank account with a low interest rate that is guaranteed rather than stocks, whose prices can fluctuate but could yield considerably larger returns, is an example of risk-averse behavior.
Being risk-averse typically entails either not enjoying taking risks or feeling comfortable with only small ones. The phrase has a slightly different connotation when applied to investing behaviour, and it may even work against you in terms of generating the highest long-term results.
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