Mathematics High School

If a media planner wishes to run 120 adult 18-34 GRPS per week,
and if the Cpp is $2000 then the campaign will cost the advertiser
_______per week.

Answers

Answer 1

If a media planner wishes to run 120 adult 18-34 GRPS per week, the frequency of the advertisement needs to be 3 times per week.

The Gross Rating Point (GRP) is a metric that is used in advertising to measure the size of an advertiser's audience reach. It is measured by multiplying the percentage of the target audience reached by the number of impressions delivered. In other words, it is a calculation of how many people in a specific demographic will be exposed to an advertisement. For instance, if the GRP of a particular ad is 100, it means that the ad was seen by 100% of the target audience.

Frequency is the number of times an ad is aired on television or radio, and it is an essential aspect of media planning. A frequency of three times per week is ideal for an advertisement to have a significant impact on the audience. However, it is worth noting that the actual frequency needed to reach a specific audience may differ based on the demographic and the product or service being advertised.

Learn more about Gross Rating Point (GRP) here: https://brainly.com/question/29454398

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Related Questions

Jocelyn estimates that a piece of wood measures 5.5 cm. If it actually measures 5.62 cm, what is the percent error of Jocelyn’s estimate?

Answers

Answer:

The percent error is -2.1352% of Jocelyn's estimate.

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